Visionary Details · Hamilton
New packages, a written warranty, three new pages on your site, and a campaign that sends people to a real page instead of a form. Here is everything, and the three scripts worth re-recording.
01 · The offer
The single $999 special did its job, but it caps you. One price means one kind of customer, and it forces the whole conversation onto whether you are cheap enough. Three packages move the conversation onto what someone wants instead.
Showroom is the one we sell. Protect exists to make Showroom look obvious, and Concours sets the ceiling so Showroom reads as sensible rather than expensive.
02 · Your website
Your existing ceramic page has not been touched. It still ranks and it still takes your Google traffic. These sit alongside it and do jobs it was never built for.
Where the ads now land. Packages, the value stack, five spots, and one form. Hidden from Google on purpose so it cannot compete with your ranking page.
visionarydetails.co.nz/ceramic-coating-offerWhat is covered, what is not, and the one condition. The answer to every awkward conversation twelve months after a job.
visionarydetails.co.nz/ceramic-coating-warrantyText this to every customer on handover day. It also answers what people search when they are deciding, which brings you traffic on its own.
visionarydetails.co.nz/ceramic-coating-care03 · The campaign
Every ceramic ad you have ever run went to an instant form. Those are cheap and shallow. Someone taps twice, Meta fills their details in for them, and half of them do not remember doing it by the time you ring.
These four send people to the offer page instead. Fewer leads, better ones, and they arrive having already seen the packages and the price. Not one of them mentions a price in the copy, so when your numbers move we change the page and leave the ads alone.
Your July ceramic video. You on camera, your work, prep-led.
Your Ceramic Ad 3. Hamilton footage, real local cars.
Water bouncing off a coated panel. Sets up the guarantee.
Eight second coated versus uncoated test. Pure scroll stopper.
04 · The reckoning
We went through every ceramic ad you have run and transcribed the voiceovers. Copy can be rewritten. What you said out loud cannot.
Five ads are dead, and they are not your worst ones. They are your best ones.
| Ad | Cost per lead | Leads | What kills it | |
|---|---|---|---|---|
| December ceramic 2 | $9 | 30 | Says $200 off all ceramic coatings, until January 31st | Retire |
| Mustang | $16 | 6 | Says three year from $1,200, five year only $1,500 | Retire |
| Tesla August 2 | $42 | 9 | Says $999, normally $1,200 | Retire |
| Tesla August 3 | $63 | 1 | Same script, same numbers | Retire |
| Tesla August 1 | $83 | 4 | Same script, same numbers | Retire |
| July ceramic 2 | $113 | 6 | No price spoken anywhere | Keep |
| Ceramic Ad 3 | $22 | 4 | No price spoken anywhere | Keep |
05 · Over to you
Here is the good news buried in that table. Your best ceramic ad ever cost $9 a lead and brought in 30 of them, and the only thing wrong with it is the last fifteen seconds. The hook works. The body works. It is the ending that has a dead date and an old price in it.
These three are written to be read straight off your phone. Same camera, same setup, same you. Nothing here has a price or a date in it, so they will still be good in a year.
The opening is word for word what already worked. Do not improve it. Only the close changes.
Keep as is
Hamilton car owners are slowly losing out on thousands of dollars, and here is why.
If you live in Hamilton or the surrounding areas, your car takes a daily beating from the sun, the constant roadworks, and weather that cannot make up its mind. Before you even realise it, that is quietly wearing down your paint, putting swirl marks and scratches into it, and permanently knocking value off your car.
At Visionary Details we do premium ceramic coatings and in-depth paint correction, taking your car from looking like grandad's rusty tools to a mirror finish that stays guarded for years.
New close, this is the part you re-recordAnd that is not even the best part. Every coating we do now comes with a written warranty. If the coating itself ever fails, we fix it and you pay nothing.
We have only got five coating spots this month. Tap below, have a look at exactly what is included, and see if your vehicle is a fit.
This one was built around reading prices out, so it needs a full re-record. The format is the reason it worked though, you on camera talking like a person. Keep that and let the page carry the numbers.
Hey Hamilton. My name is Brendan, I run Visionary Details, and if you have been thinking about getting your car ceramic coated, let me save you a bit of homework.
Voiceover, over the beading shotA proper coating does three things. It holds a deep gloss for years instead of weeks. It makes the car dramatically easier to wash, because almost nothing sticks to it. And it stops UV, bird mess and road grime from eating into your paint and taking value off the car.
This is what it looks like on a car we finished last week.
On camera, back to youWe have built three packages, from a straightforward three year coating right up to a full multi stage correction. Rather than read numbers at you, tap the link below and you will see exactly what is in each one, what it costs, and what is covered by the warranty.
Five spots this month. Have a look and see which one suits your car.
The Tesla ads opened on the discount, so the hook goes with the price. The angle underneath is the strong bit and it survives on its own.
Your car's paint is dying, and you will not notice until you go to sell it.
It is not one big thing. It is the sun, the road grime, and every single wash putting fine scratches into the clear coat. Three years of that and the paint has gone flat, the dealer knocks a chunk off your trade-in and calls it condition.
You already paid for that paint. You may as well keep it.
Voiceover, over the polish and coating footageWe correct the paint first, cut the swirls and the dullness out and bring the gloss back, then lock all of it in under a professional ceramic coating. It is not a wax that is gone in six weeks. It bonds to the paint and it holds for years, and it comes with a written warranty.
Five coating spots this month. Tap below and see what is included.
06 · Next
It is live on your site and the terms are already public. If anything in it is not something you are happy to stand behind, say so now rather than after a customer reads it.
Protect at $997, Showroom at $1,697, Concours from $2,497. The offer page is built on those exact numbers.
Start with the first one. It is the smallest job of the three and it puts your best performing ceramic ad back in the game.
The campaign is built and paused at $40 a day. Nothing spends until you say go.